The SPA CEO
Run Your Spa Like a Business
With Vision, Metrics,
and a Clear System
Download the 10 Do’s & Don’ts for your Spa!
By Ronald Jean (47+ years)
Global spa consultant & educator
For bulk orders and volume discounts, fill out the form and we’ll get back to you with details.
The SPA CEO gives spa owners and managers a structured system
to move from reacting to planning so you can prioritize what matters,
track the right numbers, and build sustainable growth.
It’s like having a Spa Coach in a Book!
Why The SPA CEO
The spa industry is well established. Many spas still run on instinct.
Spas vary widely—clinic, day spa, hotel spa—but the same issues shows up everywhere: decisions are not constant, performance is hard to improve, and it’s easy to stay reactive without a clear system.
You cannot manage what you don’t know—and you cannot improve what you don’t measure.
What problem The SPA CEO solves (Spa Coach in a book)
- You’re stuck reacting all month → Get a clear system to prioritize what matters and plan ahead.
- You don’t know which numbers to track → Learn the key metrics that show what’s working, what’s not, and where to focus next.
- Revenue feels inconsistent → Use simple monthly and year-to-date dashboards to spot issues early and correct fast.
- You’re busy but profit still feels unclear → Understand your revenue mix (services, retail, memberships) and where profit is leaking.
- Retail is underperforming → Reframe retail as part of the client solution and improve results without feeling “salesy.”
- Rooms/staff aren’t fully utilized → Measure occupancy and productivity so you can increase revenue without adding chaos.
- Clients don’t return often enough → Improve repeat visits by shifting from “service centric” to “guest centric” approach.
- Your team isn’t aligned → Create a clear vision that guides decisions and keeps execution consistent.
Who it’s for
Written for spa owners and managers
- Spa owners and operators
- Corporate spa directors
- Spa managers and directors
- Teams responsible for performance, profitability, and guest experience
The framework
A practical system—built to be used, not just read
The SPA CEO is structured as a step-by-step system:
- Part 1: Foundation & Measurement — Vision + numbers
- Part 2: Core Revenue Engines — clients, menus, experience, retail, team
- Part 3: Growth & Marketing — acquisition, retention, membership, digital
- Part 4: Leadership & Management — the skills that sustain results
ABOUT THE AUTHOR
Meet Ronald Jean
Ronald Jean is a global spa industry leader with 47+ years of experience in spa ownership, education, consulting, and distribution. With a background in oceanography and a master’s in engineering, Ron brings a rare blend of practical spa expertise and analytical business thinking.
He has supported day spas, hotel spas, and spa schools internationally—contributing to concept development, design flow, positioning, training, operations, and profitability.
Ready to lead with clarity and confidence?
If you’re ready to move from reacting to planning—and build a spa business that performs consistently—The SPA CEO will give you the framework to do it.
Bulk orders for teams → Contact Us
FAQ (click the + to see the answers)
Is The SPA CEO for hotel spas or day spas?
Both. The principles apply across spa models, and the book explains how to think clearly about performance in each.
What should I measure first?
Start with revenue mix (services/retail/memberships), then room occupancy and repeat visits.
Is this a “tips and tricks” book?
No—SPA CEO is a structured system designed to be applied step-by-step and to be kept near by for reference.